Gottschalk+Ash created a visual identity and wayfinding system for SkyDome, the city’s premier multi-use sports and entertainment centre, to present a friendly and inviting face to the public. The anchor of the identity would be the new SkyDome logo, with its “D” opening like the actual stadium roof, which would become one of the most recognized features of the Toronto skyline.
The design team ( in partnership with Keith Muller and Associates ) developed identity graphics used for everything from merchandise to special applications for the corporate sponsors of the facility. They also served as the basis for the wayfinding system Gottschalk + Ash developed.