Gottschalk+Ash created a logo and print collateral for Claude Neon, an outdoor advertising company. The fast-changing roadside billboard industry was underlined in each different iteration of the C logo, which went through a metamorphosis, according to a grid, in each different application, and also featured different combinations of four colours.
The logo variations were shown on billboards and in printed collateral. Claude Neon was one of the most avant-garde identities of its day and was included in many industry publications.