Youthful entertainment channel, YTV, was a well-recognized name with strong associations, meaning it did not require a symbol. However, Gottschalk+Ash’s design team wanted to incorporate the recognition and trust factors — a network that provides quality TV for young people — with the youthful, playful aspect of the brand.
The firm adopted a typographic solution, which, in a graphic way, resembles a happy young person with arms extended through the capital letter Y. Together, the letterforms create an abstract form resembling building blocks. The Y letterform is made up of a V-shape on top, which echoes the V in TV. The logo served as a strong element in the broadcast world, where clarity and impact is vital to stand out in a dynamic visual medium.